There are signs taped and stapled all over Los Angeles, usually handwritten, and always bearing a codeword like “Cowboy” or “Underwater” or “Heaven” and pointing down a certain road.
It’s my understanding that these signs point to casting calls or shoots. Whenever I see one, I spend the rest of the drive making up a concept around whatever the codeword was.
Yesterday, I saw “Science Fiction” and almost turned the car to find out where it led.